 Released in September 2007 on CD and download, it was hoped that a shortened edit of 'Deadly Lethal,' one of the poppiest cuts from In Nothing We Trust, would be the big radio single to promote the album. In the end it received very little airplay and the same fate befell the video, directed once again by singer Jim, filmed partly at the school he and Jon had attended as younger lads. However, it was at about this time, as TV plays for the band's videos gradually dwindled, that Youtube came into its own, and the views of promo topped 100,000. The band used the release of the single to promote their album tour, for which they wore the costumes seen in the video, which had in fact been designed to be lightweight for just this reason.
|
