 Released on CD and download on 18th June 2007, one week ahead of the band's third album, this was the first CD released on the Hideous Records label, and bears the catalogue number HDS002, after the DVD. The song debuted along with its striking video on the official Reuben website a month prior to release and was the first new Reuben music to be heard since the release of 'Keep It To Yourself' almost two years previously. The single received very little radio play, although the promo did make it to No.7 in Scuzz TV's Top Ten Sickest Videos.
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