Reuben's second album was recorded in Wandsworth, London, between February and March 2005. Even though it would be another six months after that before its release, many people were surprised by the seemingly brief period of time that had elapsed between their debut and their sophomore albums. In fact, the song-writing for the second album had begun almost as soon as the recording of 'Racecar Is Racecar Backwards' had been completed in September 2003, and several of the songs that went on to feature on the second album were played at a secret Christmas show the band performed under the name 'Los Skeletos' at the end of 2003.
The record label were keen to bolster the band's success and appeal by using a 'name' producer for the second album, so the band got in touch with Chris Sheldon, who had produced all the Biffy Clyro albums, as well as mixing the Foo Fighter's classic 'The Colour And The Shape'. The album recording was extremely pleasant for all involved, and a strong group dynamic was quickly formed between the band, the producer, and the engineer at Raezor studios, Ryan Maunder.
The album marks not so much a change in direction but rather a broadening of musical horizons for the band, featuring for the most part simpler, more rock-and-roll arrangements and riffs, sometimes heavier than the first album and at other times softer than anything the band had attempted before. Hardcore fans of the band were initially perturbed at what they heard in the band's choice of singles as a more commercial approach, but when the record was released in September 2005, it was wholly embraced and celebrated as a stronger and more complete album than its much-loved predecessor. The music press at large wrote ecstatic reviews of the album, calling it "fantastic" and even "essential", and this in turn created a backlash from some smaller independent internet fanzines who had championed the band in the earlier days, and who saw this album of straight-forward rock as a narrowing of musical scope and an even accused it of being an attempt at selling out.
The album entered at number four in the UK Rock Charts, beaten only by the Foo Fighters, Green Day, and flash-in-the-pan Finns The Rasmus – impressive company for an underground rock outfit from Farnborough.